Let’s Talk About the Digital Economy

I was on my twitter feed the other day and I came across an article by Vox that, how should I put this, made me very annoyed (I’m putting that lightly mind you). Stating that Pokemon Go is everything that is wrong with Capitalism is like saying Sesame Street is everything that’s wrong with modern day values. It just doesn’t make sense. The only reason such an article would exist is because of the viral popularity that Pokemon Go has achieved and piggybacking off it for clicks and ad revenue through angering fans of Nintendo and Pokemon.

Now the article describes real life problems that have been occurring for quite some time now. Various tech companies create products or apps that exist to suck out as much market value as possible all without benefiting anyone involved. They exist simply to please the shareholders and continue to rake in billions as opposed to being satisfied with millions. Now I’m gonna use Uber as an example here because while its a mega popular app and makes traveling so much simpler it also treats its workers terribly and severely underpays them. However because the app is so popular regular taxi companies cannot even come close to competing. What’s even worse in this case is that Uber does not think of itself as a taxi company but rather a tech company. Crazy right? Considering that when someone says the word “uber” images of a car arriving in  5 seconds more than likely come to mind. Here’s a more concrete example of what I mean.

That’s the Uber CEO Travis Kalanick. Pay close attention to what he says around the 5 minute mark in the video. He calls Uber a tech company and that they are now experimenting with self driving cars from Tesla. Tell me something reader. How the hell does that remotely benefit the taxi industry or even help drivers? It doesn’t. It will probably take away an entire industry of jobs thanks to the ability to “push a button and get a ride”.

Companies and apps like these are really the problem here and even then they are just a by product of this Digital Economy that values growth above all else. While I can attempt to deconstruct the Digital Economy here, I believe Douglas Rushkoff does it best. In his book Throwing Rocks At The Google Bus he says:

Not even Google’s investors, officers, or the infamous 1 percent are to blame for the growing inequalities of the digital economy. Silicone Valley executives and venture capitalists are simply practicing capitalism as they learned it in business school and, for the most part, meeting their legal obligation to the shareholders of their companies.

So the digital economy is nothing more than a direct result of capitalism doing what capitalism does best. Maximize the value of something and take as much money from it before sucking everything else dry. That’s the real culprit here. Capitalism that does not work for the common good of humans anymore.

Now is Pokemon Go guilty of this? No it isn’t. Not even close. Do you know why Vox? It’s because Pokemon Go has done so much good for the betterment of people’s lives and looking at things from a nickel and dime perspective devalues what it is that Nintendo stands for. They are a company yes. Though personally I do not consider them a Tech company, they are primarily a Games company. That is they seek to enrich the lives of everyone, especially children, with their creations, especially, their games. It’s what makes Nintendo timeless. Hell it’s what makes me so adamant about defending them from this blatant accusation that they are negatively affecting the local economy. But wait. Is that even true? Is Pokemon Go somehow helping small businesses?

  1. http://www.marketplace.org/2016/07/11/business/how-small-businesses-are-profiting-pokemon-go
  2. http://time.com/money/4402662/pokemon-go-small-business/
  3. http://www.pcmag.com/article/346047/pokemon-go-how-the-pokeconomy-is-changing-business-one-lur

Wow would you look at that. Trust me when I say that’s only the surface being scratched when it comes to Pokemon Go. With that said it’s time for me to go out and see if I can find myself a Ghastly hanging out in my local Pizza shop.